Leading reasons for UK consumers to shop on Black Friday 2022

Published by Statista Research Department, Nov 11, 2024
By far the main reason Black Friday shoppers were planning to make purchases on the sales day was the hope of finding better deals and prices. Over 70 percent of respondents quoted this reason. A third of consumers were planning to shop for the sheer fun of it.

Leading reasons consumers plan to shop on Black Friday in the United Kingdom (UK) in 2022

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Sources

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Release date

September 2022

Region

United Kingdom

Survey time period

August 25 to 29, 2022

Number of respondents

1,034 respondents

Age group

18 years and older

Special properties

Consumers planning to shop on Black Friday 2022

Method of interview

Online panel

Supplementary notes

The source asked respondents why they were planning to shop on Black Friday.
Quotas were set to balance participants by age and gender.

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